Store Team Leader
Vinton South’s career at Target started because of a chance meeting with a friend who was manning Target’s booth at his university career fair. After speaking with his friend about her career at Target and meeting other employees at the fair, Vinton was drawn to the passion they had for their careers. He applied for an internship even though he had no retail experience, and a few months later, he started as an intern in a Boston store. He joined Target full time after graduation, and three years later, he’s worked his way to Store Team Leader.
What do you like the most about your job?
I love leading a team. I played 17 years of football, so I’ve always been on a team, frequently leading as a captain or quarterback: It comes naturally to me, and I thrive on it. The day I started at Target I had 60 people reporting to me—that’s a big deal! I love getting buy-in from my team, recognizing when they've done a great job, and coaching them through tough times. It helped that Target trained us so well. I was ready for the leadership role.
Talk more about the support that Target provides.
We have extensive training when we start, called Target Business College: It’s six weeks of in-depth business training, and you have a mentor to touch base with regularly for feedback and advice. You’re really encouraged to take control of your career, depending on your interests. I’ve always been interested in recruiting, so I’ve been able to work with our talent acquisition team to recruit on college campuses, attend conferences, and write for our ‘Target Pulse’ blog. The blog is a vehicle for potential candidates to follow day-to-day experiences of Target Team Members. If you have an interest in something, Target will help you pursue it.
What inspires you to come to work every day?
It’s twofold: the amazing team I work with and our guests. Last year, we ran a project that showcased how we impact the lives of the people who shop in our stores, and it hit home for me. Every purchase has a backstory we don’t know about. A guest may come in and buy a child’s bike, and that’s the bike they’ll give their son as a birthday gift, and videotape him riding for the first time. The stories behind the sales are what drive me.
What misconceptions exist about retail management?
It’s usually just a lack of awareness about all the opportunities in retail. Often, the first roles that come to mind when people think "retail" are stocking shelves or running the cash registers – not many people consider the management side. Even in my management courses in college, none focused on retail management. But I love working in retail. I come to work every day and get to manage part of a globally recognized brand, a team of up to 180 employees, and a multimillion-dollar business. Not many people I graduated with can say that.
How is Target keeping up with the evolving industry?
Target understands that the customers’ needs and shopping behaviors are evolving, which is why we now offer multichannel solutions to allow our guests to engage with us however they want, whenever they want. People can check our stock in real time, order for in-store pickup, and more.